Make Money With Mobile Advertising
By Benjamin Deleon
With over 250 million mobile subscribers in the U.S. alone, the mobile phone is ripe and ready to become the “next evolution” in marketing. As mobile phones easily outnumber personal computers both in the U.S. and around the world, mobile is destined to become the most powerful marketing tool for brand owners, small businesses, and professionals. As advertising transitions from the TV screen, to the computer screen, to the mobile screen, the money-making opportunities in mobile advertising are becoming more evident. This is why mobile advertising is already on its way to becoming a billion-dollar business.
Last year, the research firm Informa Telecoms & Media reported spending on mobile advertising at around $900 Million worldwide. Media giants Bloomberg, CNN, CNBC, and other business publications that follow the trend, forecast that annual mobile ad expenditure will explode to $11.4 billion in just the next 3 years. Other analysts even go as far as to predict that mobile advertising will be as big as $20 billion by 2011.
So why does mobile advertising offer exceptional money-making opportunities? The projected growth of mobile advertising rides on a new culture that makes mobile central to our changing lifestyle. In a wireless
culture, mobile messaging will prove to be an invaluable tool for reaching pressed-for-time, hyper-tasking, highly mobile American consumers. In fact, today’s consumers have become easily more accessible through their mobile phones than they are via print, radio, television or even the Internet.
With mobility redefining how we perceive voice and data communications, marketers are exploring an assortment of new technologies, software, and services that can now be used to send advertising messages –text, graphical, or multimedia — to mobile phones and other personal communication devices.
As mobile handsets achieve optimum market penetration, micro-browser advertising will become the hotspot of tomorrow’s marketing contests. You can capture the big prize by exploring the opportunities micro-size
advertising offers and how you can monetize this megatrend. You can profit from mobile advertising by staying ahead of the curve and learning how to design and send these new ads via Short Code, SMS, MMS, and
Mobile Web.
Today there are several service and easy-to-use software products that you can impliment to offer mobile advertising services to businesses and professionals in your local market area. Your ability to master the complexities of small screen advertising is the first step to making money in your own mobile advertising business. With the cell phone, society has stumbled upon a new advertising vehicle. As an entrepreneur, it is critical that you gain a better understanding of this new opportunity, and explore the proper and effective uses of this new marketing tool.
Ben Deleon is President of Brandel, an innovative publishing company specializing in design and development of software & Internet-based businesses. Brandel offers several mobile marketing products. Visit http://www.brandelinc.com, call 954-583-9000, or email ben@brandelinc.com.
3 Necessary Tools for the High Rolling Affiliate Marketer
By Marc Carson
What does it take to become a successful affiliate marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.
Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for a successful affiliate marketing business. We have consulted some of the most successful affiliate marketers in the business and below are the top three necessary tools for a successful affiliate marketing business.
Important Tool #1: Your own website
The most important and indispensable tool in affiliate marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need.
The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base.
Important Tool #2: Incentives
Competition is extremely tight in the internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free softwares, access to exclusive services and other freebies that will be helpful to your prospects.
Important Tool #3: Link popularity
The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.
One of the best ways to do this at no cost at all is by submitting articles, with your website’s link at the resource box, to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it.
These are but three of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer.
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Disadvantages in a Salesman’s Life
By Marty Lawrence
The disadvantages connected with the work of a traveling salesman are so great that they must be taken into consideration. He is away from home and family frequently two or three or four months at a time. He may find poor hotel accommodations in some localities. He must endure irregularity of meals, poor food often, and loss of sleep caused by the need of making towns on schedule time.
He may be troubled by local train facilities or by driving from town to town in severe weather. He may have to work nights and Sundays to keep up to schedule and to make sales. He often undergoes heavy mental strain in making sales, especially to large customers. The monotony of extended yearly trips over the same routes, with conditions that wear more and more upon a person after several years, leads in most cases to a strong desire for change of occupation.
Then the problem of changing to a profitable occupation or of establishing himself in some other position may become a difficult matter. Unless one is a member of his firm while still a salesman or holds some relation to it of especial importance, he is not likely to find a place with his firm, either in the offices or in the factory. Nor does his experience fit him to go into any other line of work, unless as salesman for a concern dealing in some other kind of product.
In general the traveling salesman, because of the reasons above stated, becomes unfitted for taking up a new occupation as late in life as must usually be the case. The traveling shoe salesman in seeking another line of work most frequently enters a retail shoe store as selling clerk, becomes manager of a shoe department in a store or of a branch store conducted by a factory, or opens a store for himself in some locality where he has found an opportunity during his traveling experience.
In some such cases the firm which he has served as salesman favors him, even to supplying a stock of goods. This method opens an additional outlet for merchandise and is a natural step in the continual change in the personnel of the selling force.
I have made a research into every available source to ascertain the cause and conditions that created that national institution the traveling salesman.
In a musty volume of yesteryear I find a press clipping attributed to a New York newspaper printed in 1847, as follows :
The wholesale stores employ clerks whose business it is to go to the hotels and make the acquaintance of the visiting merchants in order to induce them to buy goods of the firms which employ them. . . .
And later as history is written we find that a few years previous to the War of the Rebellion, ” the house ” frequently sent men on road trips to investigate the credit of customers and to report impressions and conditions in communities.
Very often these emissaries returned with memorandums of orders to be sent, filling, so to speak, between trips to market. This was of course before the days of the mercantile agencies which, as is natural to suppose, came into existence after the traveler had hewed the trail.
Marty is a keen explorer, researching topics related to employment and careers.
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